The Antidote to Boring Copy
Watch Now. Keep Forever.
Perfectionists, stop overthinking and write copy like the weirdo you are!
In this 90 minute challenge, you’ll clear away the cobwebs of “good marketing” and write like an actual human that cares.
By the end of the call, you’ll have an ad, email, or big chunk of a landing page - done.
Not following a template or with douche-y sales speak.
But by getting out of your own way.
Letting your copy sound as brilliant, delightful, and odd as the work your clients already love.
Only $50 - Just kidding, it’s 50% off with code HAC50
When I wrote “good copy,” I had a newsletter with 20 subscribers and a failed business. When I wrote like a weirdo, I got 11,000 subscribers and $10K a month.
“The way Amber broke down things down made writing feel doable, not hard or impossible like it usually does. I have no problem generating ideas but I never get over the hurdle of turning those ideas into words on paper, but during the Challenge, I finally did!”
- Jordyn Chartier
You’ll experience:
Half-assing as the antidote to perfectionism
The 2% milk rule to change how you think about perfectionism forever
Harnessing your natural creative weirdness to make marketing that demands attention
Inner critic calm so you can write without Statler & Waldorf on your shoulder
Exercises to use when “it’s not good enough,” “no one will want this” or “this SUCKS!!!!!!!!!” is all that’s running through your mind
Tricks to let yourself write faster, with less doubt
How much you can write in only 17.5 minutes! Spoiler: it’s a lot
This Challenge is 1 call, 90 minutes.
Because you don’t need 37 days to form a habit or whatever number people are using for that made up stat right now.
You need to challenge yourself once to let go of marketing rules and get back to what makes your work brilliant in the first place.
When you feel that difference in your work? That it’s so much faster, easier, and enjoyable to write copy this way, you won’t go back.
And on the days you need a reminder, replay the workshop and reignite the spark.
People finished ads, web copy, and marketing emails - during the workshop.
Your copy will finally feel like you.
And you’ll be excited to write more.
Here’s what people say about the Challenge…
“I wasn't expecting to feel so empowered by the challenge, but it really helped lift my confidence and shake off my severe imposter syndrome.” - Alex McCale
“It helped me start a piece I’d been thinking about starting for months” - Elizabeth Reynolds
“After the challenge, I wrote a piece in 2 hours that it would have normally taken me a week or more to assemble.” - Emily Jockel
Want to alleviate anxiety and get more done in 2 hours than you’d normally get done in a week?
Hello, I’m a perfectionist
Also, my name is Amber Petty and I’ve written for the New York Times, Thrillist, Greatist, Bustle, MTV, IFC, and a bunch more (including Snooki’s blog, are you jealous?). In the last 4.5 years, I grew my newsletter to over 11,000 subscribers and made over $830,000 in my business that helps creative get more attention.
When I started, I came fresh off of two failed newsletters, a failed business, and a failed acting career. Yay!
What changed? I decided to be my full weird self.
Instead of being precious about my copy and worrying about “bothering everyone’ with my marketing, I did what felt fun. If that meant cussing up a storm and using Little Mermaid quotes in marketing emails, by gum I did it.
Instead of hoards of internet haters throwing digital pitchforks, I found an audience. An audience that liked what I did and paid me for more.
If I stayed a “do everything right” perfectionist, my business wouldn’t be here.
Being a slightly messy weirdo unafraid to put up stuff despite “let me just tweak this ONE THING” running through my brain? I have a 6-figure business, get to express my creativity every day (and get paid), and help other lovely oddballs get over “bothering” people and cut to the “shut up and take my money” stage.
Truly, half-assing it is the first step.
Take a break from your perfectionism and see what you can really do.
“AMBER IS A MIRACLE WORKER.A NATIONAL TREASURE AND A MIRACLE WORKER. THAT'S RIGHT, I SAID IT AND I CAN'T STOP SCREAMING NOW. YOU'RE WELCOME"”
- Kalika
FAQs About the Challenge
When is the challenge?
Now! The recording is available to watch instantly.
How much does this cost?
$50. But in the spirit of the holidays, you get 50% Off with the code HAC50. You keep the class forever and can use the exercises over and over.
How much time do I need to devote to this challenge?
90 minutes! You’ll write during the workshop, so you won’t need to do any homework.
Do I need to have a business for this challenge?
You need to have something to sell. We’ll be writing ad, email, or landing page copy during the class, so you need to have a product, offer, book, or service. Otherwise, it won’t be that helpful.
Does this work for authors?
Yes! If you have a book that’s selling now or about to go on sale, this works for fiction, nonfiction, self-help, memoir, or book of recipes inspired by tombstones (I just saw this is a thing and want a book about it).
I have a question that’s not here. What can I do?
You can email me! Email amber@amberpetty.com and I’ll answer anything!