The idea you talked yourself out of?

That’s the one.

A live workshop for creative entrepreneurs who are tired of launching from someone else's template.

Live on Zoom · October 28th · Noon Pacific · 90 minutes · $99

You already know your launch idea is in there.

It's the one that makes you go oh, that's a bit much and then you close the tab and go back to making webinar slides.

The Phantom of the Opera themed workshop. Making an album for your membership launch.

The thing you've never seen anyone else do that you've been quietly convinced would actually work if you were brave enough to try it.

You're not lacking ideas.

You're lacking someone to sit across from you and say: yes, actually, that one. Let's build it.

That's what this is.

A Launch as Captivating As Your Offer

Here’s what happens in 90 minutes

You'll see…

  • Real examples of launches that shouldn't have worked but absolutely did

  • An 80s-themed menopause dance party that sold out on the first email

  • A travel planning business built in an hour from a list of things someone refused to do.

  • Launches that were weird, specific, and completely uncopyable.

Then you'll do a live exercise to find yours. Not brainstorm it vaguely.

Actually find it, the shape, the feeling, the premise.

And then select participants will get hot seat coaching to sharpen their idea live, with the whole room watching. (Hot seats are selected during the workshop, not pre-assigned. Watching someone else's idea get built is half the value.)

You leave with a launch concept that could only have come from you.

This is for you if:

  • You have an existing business and at least one offer that works.

  • You've launched before and felt the gap between what you planned and what actually felt like you.

  • You move fast when you have direction.

  • You are not scared of weird, you're scared of boring.

  • You're the person in the room with the idea everyone else is too sensible to say out loud.

This is NOT for you if…

  • You're still deciding whether to start a business.

  • You want a step-by-step launch formula you can hand off to an assistant.

  • You need every detail validated before you move.

  • You'd rather do what everyone else is doing and tweak it slightly.


"I arrived feeling quite lost and left with an exciting, entirely functional, and attainable business plan. Amber has a very quick mind.

100% recommend."

- Megan F.

What a launch that's unmistakably yours actually looks like:

Jess is a psychiatrist. She had an idea that had been rattling around for years that felt too strange to say out loud.

In one session, we shaped it, priced it, formatted it, and Legwarmers & Hot Flashes was born.

An 80s-themed event for women in menopause and perimenopause. You dance to "Physical" in spandex. Hear real, actionable ways to feel better from a down-to-earth PhD who actually gets it. It's specific, it's weird, it's exactly right, and it could not have come from anyone else on the planet.

She sold out half her tickets with the first email.

That's not a marketing trick. That's what happens when the concept is so precisely her that the right people feel found before they've even read the details.

Your idea is in there. It just needs someone to pull it out.


"AMBER IS A MIRACLE WORKER. A NATIONAL TREASURE AND A MIRACLE WORKER. THAT'S RIGHT, I SAID IT AND I CAN'T STOP SCREAMING NOW."

- Kali

The details

Launch Like a Misfit Live on Zoom · October 28th · 90 minutes · $99

Noon PT/ 3pm ET/ 7pm UK

What you get: Real examples of launches that exist nowhere else, a live exercise to find your concept, and the chance to have your idea shaped in a hot seat with the whole room watching.

Hot seats are selected during the workshop, not pre-assigned. Every person in the room benefits from watching, whether or not they're in the seat.

After this workshop, you'll have a launch concept that is entirely yours.

One that makes sense for your business, your people, and the way your brain works.

What you do with it next is up to you. (Though if you want help building the whole thing from concept through to plan, that conversation exists too. You'll hear about it on the day.)

Spots are not capped, but your idea is. October 28th, noon Pacific. See you there.